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Digital agency Liquid Interactive turns one marketing dollar into $1000 for RSPCA

Posted on 14/02/2018 by SuperUser Account
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Our client Liquid Interactive developed the RSPCA's successful surrender portal that has saved the charity more than $800,000.

Brisbane-based agency Liquid Interactive recently partnered with RSPCA Queensland to help the charity solve a costly and distressing issue: the excessive number of pets being surrendered by owners each year.

Liquid Interactive managing director Michael Burke said the charity was being inundated with surrendered animals, which was draining human and financial resources.

“The RSPCA was receiving nearly 5,000 surrendered pets each year, which was not only filling up its shelters, but draining its resources by more than $3.5 million,” he said.

“After interrogating the problem, we found many of the reasons for surrender were preventable – all we had to do was equip customers with the right information, at the right time, to successfully intervene.

“We know from experience that using a marketing campaign to change customer behaviour is hard, expensive and difficult to sustain, so we explored alternative options that would achieve the same result – and the concept for the Surrender Portal was born.”

Read more at BandT.com.au