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New portal the answer to rising surrender rates

Posted on 14/02/2018 by SuperUser Account
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Our client RSPCA launched their highly-effective online Surrender Portal

The number of Queensland pets being surrendered to the RSPCA has dropped by almost a quarter after the charity rolled out a new online tool for struggling owners.

Faced with a multimillion-dollar bill for housing unwanted pets, the RSPCA last year launched an online portal that asks pet owners their animal type and what problem they are having, offering up other solutions before the person decides to surrender their pet.

RSPCA Queensland chief executive officer Mark Townend said it had decreased surrender rates by 22 per cent and saved over $800,000 in animal care costs.

"The results were much more than we expected," Mr Townend said.

"We didn't realise there was such a hole in information."

Read more at BrisbaneTimes.com.au