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rediATM hands out $100k in Big Wednesday Giveaway

Posted on 1/12/2014 by Erin Rigby in Cuscal rediATM

rediATM rolled out its Big Wednesday Giveaway campaign across the nation from September to November. The ATM giant gave out a total of $100,000 to lucky Aussies to promote its status as the second largest network in Australia.

There are a few ways to guarantee you get people’s attention, nudity, colourful swear words and free money. rediATM has gone with the latter. In a bid to remind rival bank users of its ATM locations and that it doesn't charge withdrawal fees it quite literally gave people free money as part of a promotion.

rediATM handed out $100 000 in the form of gift cards redeemable for cash at any of its 3,000 ATMs nationwide.

The events were held every Wednesday across nine different locations in NSW, WA, Tasmania, Victoria, Queensland and South Australia.

Read more at AdNews.

Check out further coverage of this campaign on Techly.