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You’ve planned the perfect campaign – but how do you actually make it happen?

Posted on 31/10/2018 by SuperUser Account in Strategy brand Campaign

ampaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time...

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Don’t just define your target market - define your niche

Posted on 17/10/2018 by SuperUser Account in brand niche marketing target market

As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular...

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Why your campaign is telling your story in all the wrong ways

Posted on 25/09/2018 by SuperUser Account in brand Emotional Branding Story Campaign

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

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Why early adopter are the key to steady business growth

Posted on 25/09/2018 by SuperUser Account in grow your business brand Early adopters Customers Marketing Business

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it...

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The Future Series: Virtual Reality brings branding narratives to a whole new level

Posted on 30/08/2018 by SuperUser Account in Virtual Rehearsal brand The Future Series Virtual Reality

In the last article of our ‘The Future’ series, we explore how virtual reality will not only change the way we interact, but also the way we market brands. Join us as we explore upcoming trends from virtual holidays to virtual social media...

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The future series: augmented reality builds business marketing opportunities everywhere

Posted on 28/08/2018 by SuperUser Account in whatsnew The Future Series augmented reality

In this weeks instalment of the Future Series, we contemplate what changes in Augmented Reality technology could mean for your business, and suggest what the future could hold for your marketing plan...

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The Future Series: Smart devices give companies direct access to customers

Posted on 16/08/2018 by SuperUser Account in customer The Future Series smart devices technology

In this week’s article, we’re taking a look at smart devices and how they may impact your business’s marketing and branding practices. If you want to smarten up and figure out how to make smart devices work for you, read on to discover more...

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The Future Series: Social media signals the death of written content… or does it?

Posted on 9/08/2018 by SuperUser Account in Social media whatsnew whatsnews The Future Series written word

On National Book Lovers Day, we thought it would be a pertinent time to consider the future of the written word. Could books become something of a collector’s item, with rich hipsters stubbornly clutching the last copies of their dog-eared novels? Or will everyone grip onto our paper pals a little longer: savouring the physical act of leafing through pages and taking solace from our busy digital world?

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The Future Series: Artificial Intelligence from branding to boardroom and beyond

Posted on 2/08/2018 by SuperUser Account in whatsnew whatsnews customer AI Artificial Intelligence

In part two of our ‘The Future Series’ we’re keen to get to the heavy stuff already and contemplate what Artificial Intelligence (AI) will mean for your business. So, without further ado, let’s hop and skip down the Nano-chipped road to the future, and welcome AI as your new business branding buddy...

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The Future Series: Big data and consumers become BFFs

Posted on 26/07/2018 by SuperUser Account in whatsnew whatsnews customer bigdata

Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance...

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