Home / News & Resources / Latest News

Latest News

The Scoot Airlines passenger fiasco: a reminder about why your company needs a pre-planned crisis strategy

Posted on 7/02/2019 by SuperUser Account in Strategy issues and crisis management aviation

A few weeks ago, we saw Scoot Airlines hit the headlines when an unruly passenger started attacking other passengers on-board a flight. Although situations like this are not an airline’s fault, what they do next is pivotal to preventing their reputation from being tarnished...

read more..

Cole Lawson wins 2018 state and national PRIA Golden Target award for community relations campaign

Posted on 6/02/2019 by SuperUser Account in Cole Lawson Awards pr PRIA Awards

We're very excited to announce that the Public Relations Institute of Australia (PRIA) selected Cole Lawson as the state and national winner for the Golden Target awards, in the Community Relations category...

read more..

Three ways to improve workplace creativity

Posted on 10/01/2019 by SuperUser Account

January is also known as International Creativity Month. This month doesn’t just mark the beginning of a new year, but also the chance to rethink old ideas and explore new solutions...

read more..

Why technology is so addictive and how you can apply the same principles to your business

Posted on 22/11/2018 by SuperUser Account

We all know the feeling when we hear our phones receive a new message or notification. Like flicking a switch, it’s become automatic to reach for our device...

read more..

How empathy will make your business more productive and profitable

Posted on 8/11/2018 by SuperUser Account

We’ve all had the experience of walking into a meeting and seeing someone place their phone on their table. Often, an excuse follows. “Please excuse my phone, I’m just waiting on an urgent call to come through,” your colleague or client might say. Sometimes, you might be the one making the excuse. However, this action is more than just poor etiquette...

read more..

You’ve planned the perfect campaign – but how do you actually make it happen?

Posted on 31/10/2018 by SuperUser Account in Strategy brand Campaign

Campaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time...

read more..

Don’t just define your target market - define your niche

Posted on 17/10/2018 by SuperUser Account in brand niche marketing target market

As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular...

read more..

Why your campaign is telling your story in all the wrong ways

Posted on 25/09/2018 by SuperUser Account in brand Emotional Branding Story Campaign

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

read more..

Why early adopter are the key to steady business growth

Posted on 25/09/2018 by SuperUser Account in grow your business brand Early adopters Customers Marketing Business

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it...

read more..

The Future Series: Virtual Reality brings branding narratives to a whole new level

Posted on 30/08/2018 by SuperUser Account in Virtual Rehearsal brand The Future Series Virtual Reality

In the last article of our ‘The Future’ series, we explore how virtual reality will not only change the way we interact, but also the way we market brands. Join us as we explore upcoming trends from virtual holidays to virtual social media...

read more..