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You’ve planned the perfect campaign – but how do you actually make it happen?

Posted on 31/10/2018 by SuperUser Account in Strategy brand Campaign

ampaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time...

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Don’t just define your target market - define your niche

Posted on 17/10/2018 by SuperUser Account in brand niche marketing target market

As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular...

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