News: 4/2014

Choosing the right spokesperson is essential if your company is looking to build a positive profile in the media. Knowing who to choose and why is not easy, so Cole Lawson breaks it down and provides some tips for choosing the perfect spokesperson.

Content marketing is the new buzz word for communicators and marketers. Content is consumed more quickly, more frequently and by more people than ever before. But the statistics are in and Cole Lawson takes a closer look at how valuable content marketing is compared to public relations.

By now, most of us are on social media networks like Facebook, LinkedIn, Twitter and Instagram – possibly all of the above. But where are the boundaries when it comes to employers using this information to determine if you’re right for a position in their company?