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Choosing the right spokesperson for your organisation

Posted on 28/04/2014 by Erin Rigby in Media relations Media training Spokespeople whatsnew

Choosing the right spokesperson is essential if your company is looking to build a positive profile in the media. Knowing who to choose and why is not easy, so Cole Lawson breaks it down and provides some tips for choosing the perfect spokesperson.

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Content is King? Ok...well then PR is Queen B

Posted on 16/04/2014 by Erin Rigby

Content marketing is the new buzz word for communicators and marketers. Content is consumed more quickly, more frequently and by more people than ever before. But the statistics are in and Cole Lawson takes a closer look at how valuable content marketing is compared to public relations.

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Professional vs. Private: The social media trap

Posted on 2/04/2014 by Christie Patten in Social media whatsnew

By now, most of us are on social media networks like Facebook, LinkedIn, Twitter and Instagram – possibly all of the above. But where are the boundaries when it comes to employers using this information to determine if you’re right for a position in their company?

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