Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance...

What on earth did we do before data? Today, there are myriad different ways to gather and interpret customer data. Most major business decisions aren’t even considered before consulting this information. However, capturing this data can’t be done with a simple, ‘one-size-fits-all’ solution and in some situations, figuring out what your customers want can still be a guessing game...

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’...

Back when MySpace was the go-to social media site and Facebook was still in its early years, many questioned if social media was a trend with staying power. Fast forward a few decades and there are billions of daily users across too many social platforms to count...