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Why your campaign is telling your story in all the wrong ways

Posted on 25/09/2018 by SuperUser Account in brand Emotional Branding Story Campaign

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

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Why early adopter are the key to steady business growth

Posted on 25/09/2018 by SuperUser Account in grow your business brand Early adopters Customers Marketing Business

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it...

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