As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular...

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it...

In the last article of our ‘The Future’ series, we explore how virtual reality will not only change the way we interact, but also the way we market brands. Join us as we explore upcoming trends from virtual holidays to virtual social media...

In this weeks instalment of the Future Series, we contemplate what changes in Augmented Reality technology could mean for your business, and suggest what the future could hold for your marketing plan...

In this week’s article, we’re taking a look at smart devices and how they may impact your business’s marketing and branding practices. If you want to smarten up and figure out how to make smart devices work for you, read on to discover more...

On National Book Lovers Day, we thought it would be a pertinent time to consider the future of the written word. Could books become something of a collector’s item, with rich hipsters stubbornly clutching the last copies of their dog-eared novels? Or will everyone grip onto our paper pals a little longer: savouring the physical act of leafing through pages and taking solace from our busy digital world?

In part two of our ‘The Future Series’ we’re keen to get to the heavy stuff already and contemplate what Artificial Intelligence (AI) will mean for your business. So, without further ado, let’s hop and skip down the Nano-chipped road to the future, and welcome AI as your new business branding buddy...

Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance...

What on earth did we do before data? Today, there are myriad different ways to gather and interpret customer data. Most major business decisions aren’t even considered before consulting this information. However, capturing this data can’t be done with a simple, ‘one-size-fits-all’ solution and in some situations, figuring out what your customers want can still be a guessing game...