As the dust settles on the QANTAS Dubai debacle, the reported stories of 480 stranded passengers arriving late into Sydney have left the airline with important questions to answer. Such as, how did the airline manage to take an inconvenient, yet manageable situation, and turn it into a frustrating mess that dominated headlines throughout the new year’s news cycle?

It has become increasingly necessary for PR practitioners to demonstrate the value and success of their efforts. But how do you measure the results of an effective campaign? Successful PR campaigns come down to careful planning and setting clear objectives from the outset.

Leaving the familiar walls of university and embarking on your journey in the ‘real world’ as a young professional is exciting, but it can be daunting. To help you navigate this new environment and beat those first-day nerves, we have compiled a list of five things young professionals should know when starting out in public relations.

Once upon a time, not so very long ago, email did not exist. Now, it is one of the most commonly used vehicles of communication. With the advent of the computer and the internet, came the ability to send and receive messages at the click of a button. However, recent research suggests that people need to reconsider just how often they press that button.

In the online world of real world, instant engagement, many businesses become exasperated when social media doesn’t yield immediate results. The web opens up a wonderful world of up-to-date news and information, endless ideas, and boundless opportunities for customer connection. Get your followers to stop scrolling and start interacting with our own quick tip guide for engagement in the social media sphere!

It's been more than a decade since the social networking site LinkedIn was launched, connecting professionals and organisations with each other on a digital platform filled with potential for networking and business opportunities. Our Consultant and digital media buff Christie Patten explains why organisations need to be taking more notice of LinkedIn and how they can get the most out of it as a communication tool.

We are excited to announce the 2015 schedule for Cole Lawson's corporate training program has been released, and we will now be taking registrations for both scheduled and bespoke sessions. Cole Lawson has an outstanding track record of delivering training to corporate clients to improve their effectiveness in working with the media, their clients and their staff.

Working with journalists can be an easy, enjoyable experience when done right, but a total disaster for you and your business if done incorrectly. Cole Lawson Senior Consultant and former News Ltd journalist Nathan Scholz shares his tips for maximising the journalist-PR relationship.

Choosing the right spokesperson is essential if your company is looking to build a positive profile in the media. Knowing who to choose and why is not easy, so Cole Lawson breaks it down and provides some tips for choosing the perfect spokesperson.

Content marketing is the new buzz word for communicators and marketers. Content is consumed more quickly, more frequently and by more people than ever before. But the statistics are in and Cole Lawson takes a closer look at how valuable content marketing is compared to public relations.