I will admit that prior to interning at Cole Lawson I was a little intimidated. The unknown is scary and preparing myself for PR agency life was a completely new experience. After reading every intern blog post and article I could find, I was ready to familiarise myself with the photocopier and learn how to carry eight coffees from Starbucks.

Cole Lawson's annual $2,500 Communication Scholarship is now open for applications from qualified University of Queensland students.

I believe that completing an internship as an undergraduate gives you a competitive edge, improves your skills and lets you see firsthand the type of work involved in the industry.

As a graduate with little experience I wasn’t confident enough before my internship to say that I could do the work at a graduate level...

Interning is truly the pinnacle of an undergraduate education, and let me assure you it was well worth the effort...

The modern customer now demands a bottom-line standard of ethical behaviour from service and product providers, and will not entertain anything less. Find out how the "consumer of the future" managed to roll an Adshel campaign and rip the heart out of live exports.

I think any budding PR person can commiserate with the recurring nightmare I experienced prior to gaining my internship at Cole Lawson Communications: the haunting situation of graduating university, degree proudly in hand, HECS debt largely in tow, with no job in sight.

When torrential weather hit Queensland earlier this year many organisations were over whelmed with enquiries from the media and the community. In such times of crisis, a regular flow of information is essential. People want to know what’s going on and have access to regular updates at all times.

The team at Cole Lawson is delighted to announce that Qantas A380 Captain Richard de Crespigny will give one of his first public addresses since the QF32 emergency landing in Singapore at an event we are organising for the Australian Association of Aviation and Aerospace Industries (AAAAI).

I must give credit where credit is due. On this blog in January 2011, I gave a very scathing account of Qantas's PR in recent years. In particular, I gave the company a pasting for the failure to capitalise on the potential positives surrounding the QF32 A380 incident.