Many companies are putting social media in the "too hard" basket. Here, we explain four things to consider and give you some real examples of companies that are doing it well.
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Cole Lawson director Margaret Lawson is quoted on news.com.au discussing the use of social media by the big banks.
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By Siena Perry, Senior Consultant, in Laos
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ERM Power has been awarded an "Oscar" by the Australian Financial Review for the clearest prospectus of 2010-2011.
Cole Lawson's PR team worked wiith the client and their advisors to help deliver the prospectus...
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The Queensland flood disaster just goes to show that authenticity and information are an absolute PR winner when it comes to political crisis communication.
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There is an interesting phenomenon with the media that occurs when an organisation has suffered a crisis.
It's the PR equivalent of "it doesn't just rain - it pours".
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Cole Lawson Communications has taken out the PRIA's Queensland Award for Excellence for its public affairs campaign for the United Motorcycle Council of Queensland.
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Cole Lawson was proud to be the official publicity partner for the celebration of Australia's Centenary of Powered Flight on July 16, 2010. We worked with the organising committee to promote the event.
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