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You’ve planned the perfect campaign – but how do you actually make it happen?

Posted on 31/10/2018 by SuperUser Account in Strategy brand Campaign

ampaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time...

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Why your campaign is telling your story in all the wrong ways

Posted on 25/09/2018 by SuperUser Account in brand Emotional Branding Story Campaign

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

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