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Why your campaign is telling your story in all the wrong ways

Posted on 25/09/2018 by SuperUser Account in brand Emotional Branding Story Campaign

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

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Emotionally intelligent branding: three steps to better care for your customer

Posted on 7/06/2018 by SuperUser Account in whatsnew whatsnews pr customer base brand customer Emotional Branding

We see it all too often: loud, repetitive and information-packed advertising that essentially attempts to bully you into buying a product or service. The final result is ads that not only put your teeth on edge, but more importantly, simply don’t work...

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