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The consumer of the future: how they rolled Adshel and live exports

Posted on 15/06/2011 by Nathan Scholz in PR disaster

The modern customer now demands a bottom-line standard of ethical behaviour from service and product providers, and will not entertain anything less. Find out how the "consumer of the future" managed to roll an Adshel campaign and rip the heart out of live exports.

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The PR issues just keep coming for Vodafone

Posted on 9/01/2011 by Nathan Scholz in PR disaster

There is an interesting phenomenon with the media that occurs when an organisation has suffered a crisis. It's the PR equivalent of "it doesn't just rain - it pours".

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