Social media

On National Book Lovers Day, we thought it would be a pertinent time to consider the future of the written word. Could books become something of a collector’s item, with rich hipsters stubbornly clutching the last copies of their dog-eared novels? Or will everyone grip onto our paper pals a little longer: savouring the physical act of leafing through pages and taking solace from our busy digital world?

Back when MySpace was the go-to social media site and Facebook was still in its early years, many questioned if social media was a trend with staying power. Fast forward a few decades and there are billions of daily users across too many social platforms to count…

The launch of Facebook’s latest features has sparked engagement among professional and personal users alike. As a public relations practitioner, these new social media features almost always provide positive opportunities for our clients.

In the online world of real world, instant engagement, many businesses become exasperated when social media doesn’t yield immediate results. The web opens up a wonderful world of up-to-date news and information, endless ideas, and boundless opportunities for customer connection. Get your followers to stop scrolling and start interacting with our own quick tip guide for engagement in the social media sphere!

It’s been more than a decade since the social networking site LinkedIn was launched, connecting professionals and organisations with each other on a digital platform filled with potential for networking and business opportunities. Our Consultant and digital media buff Christie Patten explains why organisations need to be taking more notice of LinkedIn and how they can get the most out of it as a communication tool.

By now, most of us are on social media networks like Facebook, LinkedIn, Twitter and Instagram – possibly all of the above. But where are the boundaries when it comes to employers using this information to determine if you’re right for a position in their company?

We all love these stories: frustrated consumer takes on corporate giant in a witty and creative way. However, if you are the company involved, funny consumer protests can represent a public relations and reputational nightmare.

When torrential weather hit Queensland earlier this year many organisations were over whelmed with enquiries from the media and the community. In such times of crisis, a regular flow of information is essential. People want to know what’s going on and have access to regular updates at all times.