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Neuromarketing proves what PR experts already know

Posted on 7/03/2019 by SuperUser Account in brand customer Emotional Branding Story neuromarketing

Neuromarketing is an emerging field and applies principles from neuroscience and psychology to marketing. The aim is to use learnings from these fields to increase the effectiveness of traditional marketing tactics...

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Why your campaign is telling your story in all the wrong ways

Posted on 25/09/2018 by SuperUser Account in brand Emotional Branding Story Campaign

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

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