A few weeks ago, we saw Scoot Airlines hit the headlines when an unruly passenger started attacking other passengers on-board a flight. Although situations like this are not an airline’s fault, what they do next is pivotal to preventing their reputation from being tarnished...

Campaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time...

It's been more than a decade since the social networking site LinkedIn was launched, connecting professionals and organisations with each other on a digital platform filled with potential for networking and business opportunities. Our Consultant and digital media buff Christie Patten explains why organisations need to be taking more notice of LinkedIn and how they can get the most out of it as a communication tool.