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You’ve planned the perfect campaign – but how do you actually make it happen?

Posted on 31/10/2018 by SuperUser Account in Strategy brand Campaign

ampaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time...

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Don’t just define your target market - define your niche

Posted on 17/10/2018 by SuperUser Account in brand niche marketing target market

As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular...

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Why your campaign is telling your story in all the wrong ways

Posted on 25/09/2018 by SuperUser Account in brand Emotional Branding Story Campaign

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this...

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Why early adopter are the key to steady business growth

Posted on 25/09/2018 by SuperUser Account in grow your business brand Early adopters Customers Marketing Business

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it...

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The Future Series: Virtual Reality brings branding narratives to a whole new level

Posted on 30/08/2018 by SuperUser Account in Virtual Rehearsal brand The Future Series Virtual Reality

In the last article of our ‘The Future’ series, we explore how virtual reality will not only change the way we interact, but also the way we market brands. Join us as we explore upcoming trends from virtual holidays to virtual social media...

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Say goodbye to mission statements and bring on the brand promise

Posted on 21/06/2018 by SuperUser Account in whatsnew whatsnews brand brand promise

We live in a world where every brand is struggling to get its message across. But take a moment to think of the most iconic brands you know, Coca Cola, Apple and BMW for example, do you know what their value proposition is? Do you know what they stand for? It’s highly likely you said yes...

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Emotionally intelligent branding: three steps to better care for your customer

Posted on 7/06/2018 by SuperUser Account in whatsnew whatsnews pr customer base brand customer Emotional Branding

We see it all too often: loud, repetitive and information-packed advertising that essentially attempts to bully you into buying a product or service. The final result is ads that not only put your teeth on edge, but more importantly, simply don’t work...

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How the right public relations strategy can boost your customer base

Posted on 19/04/2018 by SuperUser Account in Cole Lawson whatsnew whatsnews pr Old Spice customer base grow your business brand

In a world of fake news, personal data storage and product placement in our favourite Netflix shows, it’s easy to understand why consumer trust is becoming an ever-increasing concern for business owners.

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