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Say goodbye to mission statements and bring on the brand promise

Posted on 21/06/2018 by SuperUser Account in whatsnew whatsnews brand brand promise

We live in a world where every brand is struggling to get its message across. But take a moment to think of the most iconic brands you know, Coca Cola, Apple and BMW for example, do you know what their value proposition is? Do you know what they stand for? It’s highly likely you said yes...

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Emotionally intelligent branding: three steps to better care for your customer

Posted on 7/06/2018 by SuperUser Account in whatsnew whatsnews pr customer base brand customer Emotional Branding

We see it all too often: loud, repetitive and information-packed advertising that essentially attempts to bully you into buying a product or service. The final result is ads that not only put your teeth on edge, but more importantly, simply don’t work...

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How the right public relations strategy can boost your customer base

Posted on 19/04/2018 by SuperUser Account in Cole Lawson whatsnew whatsnews pr Old Spice customer base grow your business brand

In a world of fake news, personal data storage and product placement in our favourite Netflix shows, it’s easy to understand why consumer trust is becoming an ever-increasing concern for business owners.

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