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The three rules of prestige marketing – and how to use them to your advantage

Posted on 1/06/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer prestige marketing

Prestige marketing is linked to the idea of prestige pricing, which relies on simple consumer psychology. Studies show that customers assume when a product comes at a high price, it is higher quality than cheaper alternatives: think Birkin bags and BMWs...

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Three surprising ways your organisation can improve its customer experience

Posted on 23/05/2018 by SuperUser Account in whatsnew whatsnews customer base customer customer experience CX

We’ve all heard the classic customer service adage: the customer is always right. But if only attracting and keeping customers was that simple! In today’s world, customer experience (CX) has become a complex system of data, websites, social media, five-star reviews, engagement levels and much more...

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