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Why early adopter are the key to steady business growth

Posted on 25/09/2018 by SuperUser Account in grow your business brand Early adopters Customers Marketing Business

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it...

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How the right public relations strategy can boost your customer base

Posted on 19/04/2018 by SuperUser Account in Cole Lawson whatsnew whatsnews pr Old Spice customer base grow your business brand

In a world of fake news, personal data storage and product placement in our favourite Netflix shows, it’s easy to understand why consumer trust is becoming an ever-increasing concern for business owners.

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