Skills Lab: Scoot Airlines reminds us why crisis management is important A few weeks ago, we saw Scoot Airlines hit the headlines when an unruly passenger started attacking other passengers on-board a flight. Although situations like this are not an airline’s fault, what they do next is pivotal to preventing their reputation from being tarnished… February 7, 2019
Skills Lab (pt 1): What can the Banking Royal Commission teach us about crisis communications? The Banking Royal Commission has thrown the reputations of Australia’s big banks into the spotlight. With the reputations of these organisations and their high-profile executives on the line, today we’re asking: how can they use best-practice crisis communications to weather the storm? Let’s take a look at the first of four tips to deal with a widely-publicised corporate crisis: using a spokesperson effectively… January 29, 2019
Skills Lab (pt 2): What can the Banking Royal Commission teach us about crisis communications? With a backlog of emails from truth-seeking journalists, missed calls from worried investors and flood of angry social media posts, banks embroiled in the Royal Commission are undeniably facing a crisis. Today, in part two of our series of articles on the Banking Royal Commission, we discuss why a crisis communication plan is so important in this kind of situation… January 28, 2019
Why crisis management and brand reputation will define the PR-scape in 2018 The effect of a hyper-vigilant traditional media, and an engaged public who can live stream at the touch of a button, will continue to ring alarm bells for public relations professionals in 2018. December 19, 2017
Why corporate conscience is your most important asset in a crisis As the dust settles on the QANTAS Dubai debacle, the reported stories of 480 stranded passengers arriving late into Sydney have left the airline with important questions to answer. Such as, how did the airline manage to take an inconvenient, yet manageable situation, and turn it into a frustrating mess that dominated headlines throughout the new year’s news cycle? January 3, 2017