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Why crisis management and brand reputation will define the PR-scape in 2018

Posted on 19/12/2017 by Rhiannon Smith in Cole Lawson whatsnew issues and crisis management 2017

The effect of a hyper-vigilant traditional media, and an engaged public who can live stream at the touch of a button, will continue to ring alarm bells for public relations professionals in 2018.

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Why corporate conscience is your most important asset in a crisis

Posted on 3/01/2017 by Rhiannon Smith in issues and crisis management aviation whatsnew

As the dust settles on the QANTAS Dubai debacle, the reported stories of 480 stranded passengers arriving late into Sydney have left the airline with important questions to answer. Such as, how did the airline manage to take an inconvenient, yet manageable situation, and turn it into a frustrating mess that dominated headlines throughout the new year’s news cycle?

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