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The ideal customer experience: why being genuine is the new black

Posted on 12/07/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer customer experience

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’...

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Emotionally intelligent branding: three steps to better care for your customer

Posted on 7/06/2018 by SuperUser Account in whatsnew whatsnews pr customer base brand customer Emotional Branding

We see it all too often: loud, repetitive and information-packed advertising that essentially attempts to bully you into buying a product or service. The final result is ads that not only put your teeth on edge, but more importantly, simply don’t work...

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The three rules of prestige marketing – and how to use them to your advantage

Posted on 1/06/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer prestige marketing

Prestige marketing is linked to the idea of prestige pricing, which relies on simple consumer psychology. Studies show that customers assume when a product comes at a high price, it is higher quality than cheaper alternatives: think Birkin bags and BMWs...

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Why banks will continue to destroy their reputation…

Posted on 9/05/2018 by SuperUser Account in whatsnew whatsnews pr reputation Banking Royal Commission

First it was the GFC, now it’s the BRC (Banking Royal Commission)! Big banks are well adjusted to the world of reputational crises, but what will it actually take for customers to jump ship?

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How the right public relations strategy can boost your customer base

Posted on 19/04/2018 by SuperUser Account in Cole Lawson whatsnew whatsnews pr Old Spice customer base grow your business brand

In a world of fake news, personal data storage and product placement in our favourite Netflix shows, it’s easy to understand why consumer trust is becoming an ever-increasing concern for business owners.

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Puma Energy annual report awarded in London

Posted on 16/11/2017 by Rhiannon Smith in Cole Lawson puma energy pr photoshoot whatsnew whatsnews

Cole Lawson’s client Puma Energy took home the award for ‘Best annual report’ at the prestigious 2017 Corporate and Financial Awards in London

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