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The ideal customer experience: why being genuine is the new black

Posted on 12/07/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer customer experience

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’...

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The three rules of prestige marketing – and how to use them to your advantage

Posted on 1/06/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer prestige marketing

Prestige marketing is linked to the idea of prestige pricing, which relies on simple consumer psychology. Studies show that customers assume when a product comes at a high price, it is higher quality than cheaper alternatives: think Birkin bags and BMWs...

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Why banks will continue to destroy their reputation…

Posted on 9/05/2018 by SuperUser Account in whatsnew whatsnews pr reputation Banking Royal Commission

First it was the GFC, now it’s the BRC (Banking Royal Commission)! Big banks are well adjusted to the world of reputational crises, but what will it actually take for customers to jump ship?

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