Home / News & Resources / Latest News

Latest News

Don’t just define your target market - define your niche

Posted on 17/10/2018 by SuperUser Account in brand niche marketing target market

As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular...

read more..