People & Careers / Our People

Our Team

Our employees are experienced, talented and professional public relations practitioners with decades of combined experience in the Australian media and PR industries. Our goal is to provide Cole Lawson's clients service of the highest standard.

  • Margaret Lawson

    Managing Director

    Margaret Lawson has more than 15 years' PR experience in media relations and corporate communications across the private, public and university sectors.

  • Trina McLellan
    Group Account Manager

    Trina McLellan has worked in and with the media in senior roles over three decades. She brings to this engagement strong written and verbal communication skills, extensive media liaison experience, ample training and presentation delivery as well as significant issues and crisis management expertise.

  • Sue Monk
    Senior Consultant

    Sue has more than 20 years’ communication experience in Australia, the United Kingdom and Belgium. As a former media adviser to the British Chancellor, PR agency director, journalist and G20 Media Centre Manager she has a strong understanding of event management, PR campaigns and the media.


  • Nathan Scholz

    Senior Consultant

    Nathan has more than 15 years’ experience as a journalist and public relations professional, including senior management roles in the corporate and not-for-profit sectors.


  • Bo Daly

    Account Manager

    Bo has experience in planning and delivering a number of media campaigns for clients across print, digital and radio channels.


  • Rhiannon Smith

    Account Manager

    Rhiannon is passionate about achieving her clients' goals and enhancing their reputations through insightful, well-written communication. She has developed and delivered crisis response exercises, co-ordinated responses to reputational and fraud crises, and supported organisations going through periods of cultural and transformational change.

  • Rosy Lone
    Account Associate

    Rosy joined Cole Lawson from a boutique communication agency where she worked with small businesses, entrepreneurs and government.

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    Amelia Edwards
    Account Associate

    Amelia joined Cole Lawson in 2017 with experience in publishing, education and administration. She utilises her exceptional writing skills to craft high-quality media releases, social media schedules and internal communication collateral.


Margaret Lawson
Managing Director and Media Trainer

Margaret Lawson has more than 15 years' PR experience in media relations and corporate communications across the private, public and university sectors.

She has led teams responsible for complex communication projects including acquisitions and mergers, and played a management role in the $1.2 billion sale of Ergon Energy Retail in 2007. Prior to the sale, Margaret was responsible for Ergon Energy’s national retail communications team.

Margaret has a long-standing passion for aerospace and aviation, and applied this to lead the media and publicity for the launch of Australia's FedSat satellite in 2002 in Japan. At Cole Lawson, she established the firm's aviation practice, which offers organisations in the aviation, aerospace and transport industries specialised counsel with media relations, marketing, crisis management and corporate communications. In 2011, Margaret completed a Master of Science and Technology (Aviation) degree at the University of New South Wales.

Margaret has also held media relations and marketing communication positions with the Queensland University of Technology and worked as a political adviser. She is the creator of the successful Expert Guide media web site and, as a consultant, has worked with prominent national and global clients in transportation, energy, engineering, healthcare, publishing, property and civil liberties.

As a journalist, Margaret has worked on newspapers in Australia and the United States, and has written for publications including The Courier-Mail, The Charlotte Observer, Australasian Science and Australian Journalism Review.

Margaret’s qualifications include a Bachelor of Business (Communication) and a Graduate Diploma of Arts (Journalism). She is a member of the Public Relations Institute of Australia, and has received eight commendations from the PRIA for crisis communication, nonprofit communications, and public affairs campaigns. Margaret is also a Fellow of the Australian Institute of Management.

Key skills:

  • Communication research and planning
  • Issues and crisis management
  • Media relations and publicity
  • Media training
  • Aviation public relations

Trina McLellan
Group Account Manager and Media Trainer

Trina McLellan has worked in and with the media in senior roles over three decades. She brings to this engagement strong written and verbal communication skills, extensive media liaison experience, ample taining and presentation delivery as well as significant issues and crisis management expertise.

Trina has held communication management roles for more than a dozen years in Queensland and Victoria, spanning the private, public and higher education sectors. Over that time, she has provided strategic media liaison advice and support to state government departments and agencies, telecommunication and manufacturing executives, health industry specialists and community groups.

In addition, Trina has had more than two decades of media communication experience on behalf of not-for-profit organisations and has been a carer consultant in both the public and private health systems. Her own media expertise grew out of working in demanding metropolitan newsroom roles in both Queensland and Victoria over more than 15 years.

She has built – and maintains – a strong network of contacts in newsrooms around the country and invariably thinks like a journalist. Since 1987, Trina has provided media awareness training, and advanced media engagement training, to senior business and government executives, university leaders, researchers, community leaders and aspiring politicians.

With a Bachelor of Business (Communication) majoring in journalism and public relations from the former Queensland Institute of Technology as well as a Master of Arts (Research) in journalism from the Queensland University of Technology, Trina has also been a tertiary journalism/communication educator and workplace trainer since 1995.

Key skills and industry experience:

  • Strategic communication planning and delivery
  • Issues management and crisis communication
  • Media engagement
  • Executive workshops
  • Workplace training
  • Responding to disasters & traumatic events (inc. resilience-building)

Sue Monk
Senior Consultant and Principal Trainer

Sue has more than 20 years’ experience as a journalist and public relations professional, including senior roles in the UK and Australian Governments. She has also provided media and communications services to several blue chip Australian companies including Brisbane Airport Corporation, Xstrata, Port of Brisbane, Seqwater, Sunwater, McCullough Robertson, BDO, Shine Lawyers, Corporate Travel Management and Puma Energy.

Sue holds a Bachelor of Arts (Journalism) from the University of Queensland and a Masters of Science in International and European Politics from the University of Edinburgh. She began her career as a journalist for The Courier-Mail, where she was an editorial writer and reported on areas including legal affairs, property and women’s issues.

After leaving journalism Sue worked for the Scottish Executive, European Commission and went on to become a media adviser to Britain’s second most powerful politician, the then British Chancellor of the Exchequer Gordon Brown. Sue has also worked in house at PR agency, BWH, and engineering firm, SKM. More recently Sue was the Media Centre Manager for Brisbane’s G20 Leaders Summit. Sue is a multiple award winner for her public relations work, and is also certified as a public participation practitioner.

Rhiannon Smith
Account Manager and Presentation Skills Trainer

Rhiannon is passionate about achieving her clients' goals and enhancing their reputations through insightful, well-written communication. She has developed and delivered crisis response exercises, co-ordinated responses to reputational and fraud crises, and supported organisations going through periods of cultural and transformational change. She has experience consulting to clients in the property, energy, aviation, technology, and health industries. Rhiannon is adept at securing media coverage, developing multimedia content, communications planning, social media and project management. She has exceptional organisational skills that allow her to seamlessly project manage strategic campaigns for clients and deliver targeted communications on-time and on-budget, as well as the unique ability to prioritise tasks, effectively handle competing priorities and maintain a constant eye for detail.

Rhiannon also runs tailored presentation skills training and has helped countless professionals develop the tools, structure and delivery required to engage audiences.

Rhiannon holds a Bachelor of Journalism and a Bachelor of Communications (Public Relations) from the University of Queensland.

Areas of expertise:

  • Stakeholder communications
  • Media relations
  • Social media
  • Crisis communications
  • Presentation skills training

Rosy Lone
Account Associate

Rosy joined Cole Lawson from a boutique communication agency where she worked with small businesses, entrepreneurs and government. She also spent several years working in the property sector in business development. She is skilled at writing and distributing press releases, managing social media and executing communication strategies.

Rosy holds a Bachelor of Communication (Public Relations and Advertising) from the University of Queensland.

Areas of expertise:

  • Social media
  • Media relations
  • Project management

Bo Daly
Account Manager

Bo joined Cole Lawson from a boutique Brisbane agency, where she was responsible for clients in the primary industry, property, and tourism sectors.

Bo has experience in planning and delivering a number of media campaigns for clients across print, digital, and radio channels that focus on raising brand awareness amongst key audiences.

With expertise in strategy development, media relations and social media, Bo works across a range of clients at Cole Lawson, including those in the not-for-profit, tourism, professional services and resource sectors.

Bo holds a Bachelor of Communications (Public Relations) from the University of Queensland, and is a skilled public relations and marketing professional.

Areas of expertise:

  • Media relations
  • Social media
  • Marketing communications
  • Project management

Nathan Scholz
Senior Consultant

Nathan has more than 15 years’ experience as a journalist and public relations professional, including senior management roles in corporate, government and not-for-profit sectors.

Nathan began his career as a journalist for The Courier-Mail, where he worked in a number of reporting roles including general business and finance.

After leaving journalism, Nathan held management and senior advisor roles with Cancer Council Queensland, Rio Tinto Coal Australia, Queensland Rail and most recently Virgin Australia, where he was a Corporate Communications Manager during a period of repositioning the airline as a customer-focused, full-service carrier.

Nathan has extensive experience in organisational positioning, media and issues management, integrated communications in support of business expansions, as well as working with executives to effectively engage with the media and stakeholders.