Brisbane PR firm Cole Lawson: Communication strategy

Cole Lawson’s approach to public relations begins with a thorough understanding of your business goals.

We will listen to you, review your business plan, and identify precisely what it is you need to achieve. We will evaluate how communication or public relations (PR) activity can help you achieve your goals. We will thoroughly plan a course of action, and set benchmarks so we know how we will measure our success.

If necessary we can conduct research on your behalf to gauge how your key stakeholders and the wider community currently view your organisation and reputation.

With this understanding, we will build a PR strategy specifically designed to help you achieve your objectives.

Some of the activities we undertake in this area include:

Communication research
Communication audits
Communication planning
Media relations and PR campaigns
Reputation building campaigns
Internal communication programs
Thought leadership campaigns.

Cole Lawson is a PR agency based in Brisbane, Australia. We work with clients in Brisbane, Sydney, Melbourne and Perth.

Last updated: September 1, 2011