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Consumer Products & Food

Cole Lawson has a long track-record of generating positive publicity for clients who are launching businesses and promoting products to consumers.

From petcare products to health, dental and beauty, Cole Lawson specialises in finding unique and ongoing publicity angles about consumer products and matching these stories to news and social media.

Since our business was founded in 2004, we have worked with a number of prominent brands on positive publicity projects. These have included:

  • Cenovis 
  • Terry White Chemists 
  • Harlequin Mills & Boon 
  • White Lotus Anti-Aging.

We have also applied our expertise in crisis management to help organisations in the retail and food industries.

This has involved developing strategies and plans to protect consumer confidence, brand and reputation after incidents such as product contamination and tampering.

Our range of services includes:

  • Developing media ideas, strategies and plans 
  • Writing and distributing media releases 
  • Handling and responding to media enquiries 
  • Building media relationships 
  • Media training 
  • Conducting publicity-driven surveys 
  • Managing media and consumer crises. 

Contact us to find out more about how we can help you.