Publicity without purpose is meaningless, and can actually be harmful. Even potentially positive publicity about your products can be bad for business if it appears in the media too early, or too late.

Cole Lawson specialises in developing media and public relations campaigns that work in conjunction with your existing business plans and goals. We can devise a proactive strategy to help you build awareness of your organisation, your key messages, or your products at the right time. We can provide expert training to help prepare your spokesperson or spokespeople for media interviews. We can develop internal procedures and guidelines to help you manage your media responses.

And if your organisation is ever in the media for the wrong reasons, we will be your partner in reclaiming control of the situation and achieving the best possible outcome.  

We offer: 

• Development of proactive media strategies and plans
• Media release writing and distribution
• Media enquiry handling and response
• Media relationship building
• Media training
• Publicity-driven surveys.