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About Your Trainers

Sue Monk
Senior Consultant and Principal Trainer

Sue has more than 20 years’ experience as a journalist and public relations professional, including senior roles in the UK and Australian Governments. She has also provided media and communications services to several blue chip Australian companies including Brisbane Airport Corporation, Xstrata, Port of Brisbane, Seqwater, Sunwater, McCullough Robertson, BDO, Shine Lawyers, Corporate Travel Management and Puma Energy. 

Sue holds a Bachelor of Arts (Journalism) from the University of Queensland and a Masters of Science in International and European Politics from the University of Edinburgh. She began her career as a journalist for The Courier-Mail, where she was an editorial writer and reported on areas including legal affairs, property and women’s issues.

After leaving journalism Sue worked for the Scottish Executive, European Commission and went on to become a media adviser to Britain’s second most powerful politician, the then British Chancellor of the Exchequer Gordon Brown. Sue has also worked in house at PR agency, BWH, and engineering firm, SKM. More recently Sue was the Media Centre Manager for Brisbane’s G20 Leaders Summit. Sue is a multiple award winner for her public relations work, and is also certified as a public participation practitioner. 

Margaret Lawson
Managing Director and Media Trainer

Margaret has 18 years’ experience in media relations and corporate communications, including nine years as the managing director of Cole Lawson Communications and several years spent working in-house at the Queensland University of Technology, Ergon Energy and as media adviser to a Howard Government MP.

As Managing Director of Cole Lawson Communications, Margaret has worked with a variety of clients across many different industry sectors and has won accolades for her issues management work.

As a journalist, Margaret has worked at newspapers in Australia and the United States, and has written for publications including The Courier-Mail, The Charlotte Observer, Australasian Science and Australian Journalism Review.

Margaret’s qualifications include a Bachelor of Business (Communication), a Graduate Diploma of Arts (Journalism), and a Master of Science and Technology (Aviation), specialising in risk management. She is a member of the Public Relations Institute of Australia and has been recognised more than a dozen times at the PRIA’s Golden Target Awards. In 2016, Margaret was appointed as a Golden Targets Award judge for major campaigns and community relations.

Bo Daly
Account Manager and Media Trainer

As an Account Manager at Cole Lawson Communications, Bo has advised several high-profile companies, including both publicly listed and privately-owned businesses. 

She is a respected advisor and regularly consults to the C-suite on emerging issues, reputation management and media interviews. 

She has trained several executives from businesses including not-for-profit child protection agency Act for Kids, Australia’s largest medical equipment manufacturer Cook Medical and former Telstra Business Awards winner, the CEO of Tow.com.au. 

She holds a Bachelor of Communications (Public Relations) from the University of Queensland.