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Media Engagement

Cole Lawson's Media Engagement teaches you the tips and tricks of the trade so that you can present your organisation's message to print, radio and television media with confidence.

Whether you need to promote a new product, field media questions after presenting at an AGM, or face a media pack, our award-winning journalism and public relations experts will provide you with the tools and techniques you need to perform with confidence.

We offer customised, in-house or industry specific Media Engagement workshops. Our in-house service is designed for organisations that have multiple spokespeople, and allows us to customise the material for enhanced effect.

What you will learn:

  • Media awareness: this session provides a foundation of knowledge of the media, and answers all your questions about journalists and how they work. We'll put you in the media's shoes by walking you through "a day in the life of a journalist" so you understand their needs and how you can best meet them. 
  • Basic interview skills: we teach you the tried and tested "Message-Because-Example" (MBE) interview technique, using example scenarios from your organisation. The "MBE Technique" and "MBE Matrix" are specialised tools that teach you how to frame your messages in a way that the audience will follow allowing you to stay in control every time. After developing your "MBEs" with you, we give you several "on-camera" experiences to help you apply what you've learned in a safe and controlled environment. 
  • Advanced interview skills: we can challenge your newfound media skills right there in your own boardroom (or ours). Whether you need us to ask some hard questions or put you in "the hot seat" we'll teach you every trick in the book, so you leave equipped to handle most media encounters with confidence.

Our trainers have delivered Cole Lawson's media training program to spokespeople from the Bureau of Meteorology, Queensland Transport, and the Westpac Lifesaver Rescue Helicopter. We have also undertaken executive media training for leaders in the aviation, energy, aged care, finance, public advocacy, education, research, telecommunications and health sectors.

Contact us to find out about our services and rates for:

  • Group media training 
  • Executive media training 
  • Radio and television interview sessions 
  • Media release writing workshops 
  • Presentation and voice coaching 
  • Desktop crisis workshops 
  • Media awareness lectures for marketing and PR staff.

Cole Lawson's Media Engagement team is based in Brisbane, but is available on request to deliver executive media training anywhere in Australia and South-East Asia.

Course length:

1 day

Contact us now to register your interest!