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Media Relations & Publicity

Whether you are looking to improve your organisation's profile, promote a product, or become an expert commentator, our experienced team can help get you into the news.

Media and Communication Consulting

Many of Cole Lawson's consultants are qualified journalists with years of experience. We excel at identifying story angles that will interest the media, while also helping our clients get their messages out.

Managing Director Margaret Lawson, Group Account Manager Trina McLellan and Senior Consultants Sue Monk and Nathan Scholz have worked as journalists in Australia and internationally. This experience provides clients with a more efficient offering when developing angles and material for journalists, resulting in an excellent strike-rate for media coverage.

Account managers Bo Daly and Rhiannon Smith have developed excellent professional relationships with journalists in all media outlets, and are often sought to provide stories and spokespeople. Account Associate Bonny O'Shea brings a rich background in social media communication to the team, having experience dealing with keeping stakeholders constantly updated during critical events.

Group Account Manager Trina McLellan has delivered and overseen a wide range of successful campaigns across private enterprise, the public and higher education sectors, as well as for government agencies and community groups. 

Senior Consultant Sue Monk has led large scale media campaigns across multiple channels for government agencies, large corporate organisations and entrepreneurial ventures.  

Cole Lawson can provide expert media training to help prepare your spokespeople for media interviews and we also develop internal procedures and guidelines to help you manage and optimise your media interactions.

In a crisis situation that sees you in the media for the wrong reasons, Cole Lawson will help you reclaim control of the situation and achieve the best possible outcome.

We offer:

  • Media insights, strategies and plans 
  • Media release writing and distribution 
  • Media enquiry handling and response
  • Media relationship building 
  • Media training 
  • Publicity-driven research
  • Social media crisis response plans.

Communication Strategy, Media, Social Media & Marketing

Ad hoc activities don’t make the most of your public and media relations investment.

To ensure you achieve your communication and marketing objectives, an integrated and well thought out strategy is required. Your public relations and marketing communications strategy shouldn’t be developed in isolation, but instead firmly linked to your business goals and corporate vision.

Ideally, your public relations, social media and marketing communications strategy will reach across the entire organisation and encompass every interaction you have with your stakeholders – both internal and external.  Through this ‘filter’ your brand will be more fully developed and in-line with your values.  This results in real benefits and directly impacts your bottom line.

About the company

Cole Lawson Communications is a full service public relations, media and marketing communication agency.  Cole Lawson's consulting team has award-winning expertise and experience working across many industry sectors, including:

Margaret Lawson
Managing Director

Margaret Lawson has more than 15 years' PR experience in media relations and corporate communications across the private, public and university sectors.

She has led teams responsible for complex communication projects including acquisitions and mergers, and played a management role in the $1.2 billion sale of Ergon Energy Retail in 2007. Prior to the sale, Margaret was responsible for Ergon Energy’s national retail communications team.

Margaret has a long-standing passion for aerospace and aviation, and applied this to lead the media and publicity for the launch of Australia's FedSat satellite in 2002 in Japan. At Cole Lawson, she established the firm's aviation practice, which offers organisations in the aviation, aerospace and transport industries specialised counsel with media relations, marketing, crisis management and corporate communications. In 2011, Margaret completed a Master of Science and Technology (Aviation) degree at the University of New South Wales.

Margaret has also held media relations and marketing communication positions with the Queensland University of Technology and worked as a political adviser. She is the creator of the successful Expert Guide media web site and, as a consultant, has worked with prominent national and global clients in transportation, energy, engineering, healthcare, publishing, property and civil liberties.

As a journalist, Margaret has worked on newspapers in Australia and the United States, and has written for publications including The Courier-Mail, The Charlotte Observer, Australasian Science and Australian Journalism Review.

Margaret’s qualifications include a Bachelor of Business (Communication) and a Graduate Diploma of Arts (Journalism). She is a member of the Public Relations Institute of Australia, and has received eight commendations from the PRIA for crisis communication, nonprofit communications, and public affairs campaigns. Margaret is also a Fellow of the Australian Institute of Management.

Key skills:
  • Communication research and planning 
  • Issues and crisis management 
  • Media relations and publicity 
  • Media training 
  • Aviation public relations

Erin Rigby
Account Associate

Erin is a graduate of the Queensland University of Technology and holds a Bachelor of Business majoring in public relations and marketing.

She joined the firm as an Associate in October 2011, working with clients in the corporate, property, retail and security industries.

Erin is adept at writing and distributing press releases, developing online and social media campaigns, and executing marketing communications.

Erin has previous work experience in the services sector, and she utilises this expertise to help the Cole Lawson team deliver excellent service for our clients.

Areas of expertise:
  • Media relations
  • Social Media
  • Marketing Communications

Christie Patten
Account Manager

Christie has been a consultant with Cole Lawson since 2012, planning and implementing strategic communication campaigns that yield real results for clients. Christie is an experienced account manager who, during her time at Cole Lawson, has represented organisations in the aviation, energy, technology, health and consumer industries. She holds a Bachelor of Public Relations from the University of the Sunshine Coast and has managed some of Cole Lawson's largest global clientele including Puma Energy, BP and Flight Safety Foundation.

Christie has proven experience in international media relations, event management and stakeholder communications, and is passionate about developing and implementing strategic digital and social media campaigns. She was directly responsible for developing and managing Cole Lawson's social media strategy, website and running Australia's largest online expert database for media - Expert Guide. Christie's drive for staying on-the-pulse of industry trends makes her an asset to clients looking to develop and improve their strategic approach to communications.

Areas of expertise:

  • Global media relations
  • Project and event management
  • Social media
  • Marketing communications

Victoria Parker
Group Account Director

Having held senior executive positions in government, public corporations and entrepreneurial ventures, Victoria Parker is a passionate and focussed marketing communication specialist with more than 16 years’ experience in developing and executing marketing and communication strategies that deliver upon brand and business imperatives.

Victoria has broad government, government agency and private sector experience. In recent years, Victoria led the complete rebranding of a peak body, including revolutionising both online and offline channels, and established an industry research foundation. Previously Victoria was part of the team that established ourbrisbane.com, she launched and sold a successful marketing agency, and founded and sold one of Australia’s first purely online retailers.

Her many professional awards include “Business Woman of the Year”, “Best Marketing Communication Campaign in Queensland”, AMI Awards for “New Brand”, “Brand Extension”, and the 2011 Lord Mayoral Award and PRIA Golden Target Award for her crises communication efforts during the 2011 Brisbane floods.

Victoria holds a Bachelor of Business Communication (Public Relations) from the Queensland University of Technology.

Key skills and industry experience:
  • Integrated communication strategy development and execution 
  • Branding 
  • Grass roots community engagement 
  • Property development 
  • Start up and entrepreneurial ventures 
  • Government and not for profit