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Fixed-price press release offer

At Cole Lawson, we understand that sometimes you don't need a long-term campaign or want an ongoing retainer with a PR agency. You just need some professional help writing and distributing a media release. 

Cole Lawson's introductory Press Release Package gives you access to our professional press office service for a fixed price. For $2,450 + GST, we will write, distribute and follow up your media release with key journalists. We will also track print and online coverage generated by the media release for one week, and provide you with a report of coverage.

Our Press Release Package is perfect for small and medium businesses, start-ups, nonprofits, and any organisation for which publicity will generate a return on investment.

Our package includes*: 

  • One of our experienced journalists writing your media release or re-writing your draft release
  • One phone or in-person interview with you to refine the story
  • One set of amendments or corrections
  • Distribution of your press release to up to 150 media outlets in Australia
  • Personal phone follow-ups to up to 15 media outlets in Australia
  • An itemised report of all media contacted
  • Internet monitoring of your coverage (press and online only) for 1 week after the release is sent
  • Media enquiry handling and client liaison (by phone) for 1 week after the release is sent.

Call us on 07 3221 2220 or Contact us for a free assessment of your publicity idea or to schedule a release**.

* Fees may apply if the client requires additional services to those listed above. In the event of additional services being requested, Cole Lawson will provide a quotation of fees.

** While we make every effort to achieve clients' desired publicity results, like all PR consultancies, the end result of Cole Lawson's work is beyond our direct control. Therefore, we are unable to guarantee that a particular media release will be used by a media outlet, that any media use of the press release will conform to the wording provided in the press release, or that media coverage will deliver particular sales results.  

Please note that this offer is not available to existing clients. Cole Lawson reserves the right to withdraw this offer or decline to offer this package for any reason.