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The Future Series: Big data and consumers become BFFs

Posted on 26/07/2018 by SuperUser Account in whatsnew whatsnews customer bigdata

Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance...

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The 7 types of clients – and how to know what they want

Posted on 24/07/2018 by SuperUser Account in Our clients whatsnew whatsnews customer

What on earth did we do before data? Today, there are myriad different ways to gather and interpret customer data. Most major business decisions aren’t even considered before consulting this information. However, capturing this data can’t be done with a simple, ‘one-size-fits-all’ solution and in some situations, figuring out what your customers want can still be a guessing game...

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The ideal customer experience: why being genuine is the new black

Posted on 12/07/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer customer experience

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’...

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Your dope(amine) new social media strategy: how to get them hooked

Posted on 5/07/2018 by SuperUser Account in Social media whatsnew whatsnews Dopamine

Back when MySpace was the go-to social media site and Facebook was still in its early years, many questioned if social media was a trend with staying power. Fast forward a few decades and there are billions of daily users across too many social platforms to count...

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