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Internship insights: Cassandra Cooney, UQ

Posted on 24/07/2011 by Cole Lawson in Interns

I believe that completing an internship as an undergraduate gives you a competitive edge, improves your skills and lets you see firsthand the type of work involved in the industry.

I don’t know how many times I’ve thought to myself in a lecture, “When am I ever going to need to know this?”

That thought never crossed my mind during my internship. Every day I was doing something that was relevant, beneficial and I felt as those I was really participating and contributing to the organisation.

There’s only so much you can learn or experience in a classroom; although that side of things is very important, an internship really shows you what you’re capable of and puts you in a real-world situation.

I went into my internship thinking there’s was not much I could learn in such a short time, but I was wrong. I got to draft media releases, research publications and journalists, come up with creative angle ideas and work on ideas to improve clients’ reputation. The whole time I felt as though I was challenged but not completely out of my depth either.

I had interned at few places before but none were like Cole Lawson, in the sense that I got the opportunity to do some real PR work and I could easily see the way things fitted together and the importance of working as a team.

After completing my internship I feel more confident, capable and competitive going into my last year of university.

I’m very grateful to all the staff at Cole Lawson, their help was fantastic and everyone was patient and wanted to help me learn.

My internship has assured me that I’m on the right track to achieving my career goals and I know that public relations is what I want to do and I can’t wait to get there.

My advice to those thinking of doing an internship but not sure how to get started or what to expect is get out there and just get started.

It is difficult at first, to have some people simply say no or never get a response after putting so much effort into a portfolio or email. However once you’re given an opportunity, take it, be enthusiastic, give it everything and show them what you’re capable of.