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Top 5 tips to raise the profile of your business

Posted on 18/08/2017 by Rhiannon Smith in Media relations whatsnew publicity public relations media coverage

“There is only one thing in life worse than being talked about, and that is not being talked about” – Oscar Wilde

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How to work effectively with journalists

Posted on 5/01/2015 by Christie Patten in Media relations whatsnew

Working with journalists can be an easy, enjoyable experience when done right, but a total disaster for you and your business if done incorrectly. Cole Lawson Senior Consultant and former News Ltd journalist Nathan Scholz shares his tips for maximising the journalist-PR relationship.

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Choosing the right spokesperson for your organisation

Posted on 28/04/2014 by Erin Rigby in Media relations Media training Spokespeople whatsnew

Choosing the right spokesperson is essential if your company is looking to build a positive profile in the media. Knowing who to choose and why is not easy, so Cole Lawson breaks it down and provides some tips for choosing the perfect spokesperson.

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Qantas scores a PR victory, at last

Posted on 28/03/2011 by Cole Lawson in Media relations

I must give credit where credit is due. On this blog in January 2011, I gave a very scathing account of Qantas's PR in recent years. In particular, I gave the company a pasting for the failure to capitalise on the potential positives surrounding the QF32 A380 incident.

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Anna Bligh's crisis communication may earn her another term

Posted on 13/01/2011 by Cole Lawson in Media relations

The Queensland flood disaster just goes to show that authenticity and information are an absolute PR winner when it comes to political crisis communication.

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