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The Scoot Airlines passenger fiasco: a reminder about why your company needs a pre-planned crisis strategy

Posted on 7/02/2019 by SuperUser Account in Strategy issues and crisis management aviation

A few weeks ago, we saw Scoot Airlines hit the headlines when an unruly passenger started attacking other passengers on-board a flight. Although situations like this are not an airline’s fault, what they do next is pivotal to preventing their reputation from being tarnished...

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You’ve planned the perfect campaign – but how do you actually make it happen?

Posted on 31/10/2018 by SuperUser Account in Strategy brand Campaign

Campaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time...

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Why it's time LinkedIn became your organisation's new best friend

Posted on 10/06/2015 by Christie Patten in Social media LinkedIn Digital Media Strategy whatsnew

It's been more than a decade since the social networking site LinkedIn was launched, connecting professionals and organisations with each other on a digital platform filled with potential for networking and business opportunities. Our Consultant and digital media buff Christie Patten explains why organisations need to be taking more notice of LinkedIn and how they can get the most out of it as a communication tool.

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