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Say goodbye to mission statements and bring on the brand promise

Posted on 21/06/2018 by SuperUser Account in whatsnew whatsnews brand brand promise

We live in a world where every brand is struggling to get its message across. But take a moment to think of the most iconic brands you know, Coca Cola, Apple and BMW for example, do you know what their value proposition is? Do you know what they stand for? It’s highly likely you said yes...

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