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Top 5 tips to raise the profile of your business

Posted on 18/08/2017 by Rhiannon Smith in Media relations whatsnew publicity public relations media coverage

“There is only one thing in life worse than being talked about, and that is not being talked about” – Oscar Wilde

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Agency versus in-house: why not have both?

Posted on 7/06/2017 by Rhiannon Smith in whatsnew Agency

Have you considered how your in-house communication team could collaborate with an agency to maximise your communications budget and generate amazing results? Read on to find out why you should be considering this partnership.

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Sounding like you mean business, for business

Posted on 30/05/2017 by Rhiannon Smith in whatsnew corporate training public speaking

Our Account Executive and Presentation Skills Trainer Rhiannon Smith discusses the six simple things you can do to instantly improve your public speaking skills.

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Facebook is not dead

Posted on 11/04/2017 by Rhiannon Smith in Social media whatsnew Facebook

The launch of Facebook’s latest features has sparked engagement among professional and personal users alike. As a public relations practitioner, these new social media features almost always provide positive opportunities for our clients.

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Why corporate conscience is your most important asset in a crisis

Posted on 3/01/2017 by Rhiannon Smith in issues and crisis management aviation whatsnew

As the dust settles on the QANTAS Dubai debacle, the reported stories of 480 stranded passengers arriving late into Sydney have left the airline with important questions to answer. Such as, how did the airline manage to take an inconvenient, yet manageable situation, and turn it into a frustrating mess that dominated headlines throughout the new year’s news cycle?

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Top tips for young PR professionals

Posted on 16/05/2016 by Rhiannon Smith in whatsnew Internships

Leaving the familiar walls of university and embarking on your journey in the ‘real world’ as a young professional is exciting, but it can be daunting. To help you navigate this new environment and beat those first-day nerves, we have compiled a list of five things young professionals should know when starting out in public relations.

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Email overload – is it time to switch off?

Posted on 26/02/2016 by Rhiannon Smith in whatsnew email digital communication

Once upon a time, not so very long ago, email did not exist. Now, it is one of the most commonly used vehicles of communication. With the advent of the computer and the internet, came the ability to send and receive messages at the click of a button. However, recent research suggests that people need to reconsider just how often they press that button.

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Get social media savvy: 5 ways to increase engagement

Posted on 16/02/2016 by Christie Patten in Social media whatsnew

In the online world of real world, instant engagement, many businesses become exasperated when social media doesn’t yield immediate results. The web opens up a wonderful world of up-to-date news and information, endless ideas, and boundless opportunities for customer connection. Get your followers to stop scrolling and start interacting with our own quick tip guide for engagement in the social media sphere!

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Why it's time LinkedIn became your organisation's new best friend

Posted on 10/06/2015 by Christie Patten in Social media LinkedIn Digital Media Strategy whatsnew

It's been more than a decade since the social networking site LinkedIn was launched, connecting professionals and organisations with each other on a digital platform filled with potential for networking and business opportunities. Our Consultant and digital media buff Christie Patten explains why organisations need to be taking more notice of LinkedIn and how they can get the most out of it as a communication tool.

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Enrolments now open for Cole Lawson corporate training sessions

Posted on 7/01/2015 by Christie Patten in Media training corporate training presentation skills training whatsnew

We are excited to announce the 2015 schedule for Cole Lawson's corporate training program has been released, and we will now be taking registrations for both scheduled and bespoke sessions. Cole Lawson has an outstanding track record of delivering training to corporate clients to improve their effectiveness in working with the media, their clients and their staff.

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