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How to work effectively with journalists

Posted on 5/01/2015 by Christie Patten in Media relations whatsnew

Working with journalists can be an easy, enjoyable experience when done right, but a total disaster for you and your business if done incorrectly. Cole Lawson Senior Consultant and former News Ltd journalist Nathan Scholz shares his tips for maximising the journalist-PR relationship.

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Choosing the right spokesperson for your organisation

Posted on 28/04/2014 by Erin Rigby in Media relations Media training Spokespeople whatsnew

Choosing the right spokesperson is essential if your company is looking to build a positive profile in the media. Knowing who to choose and why is not easy, so Cole Lawson breaks it down and provides some tips for choosing the perfect spokesperson.

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Professional vs. Private: The social media trap

Posted on 2/04/2014 by Christie Patten in Social media whatsnew

By now, most of us are on social media networks like Facebook, LinkedIn, Twitter and Instagram – possibly all of the above. But where are the boundaries when it comes to employers using this information to determine if you’re right for a position in their company?

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Tips for creating powerful corporate images

Posted on 3/03/2014 by Cole Lawson in Our clients whatsnew

A strong brand should be supported by clever, emotive imagery that captures its essence. Capturing the right image for a corporate brand can be tricky, but Cole Lawson recently worked with a world-renowned fashion photographer and discovered some tricks of the trade to share.

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Is your business immune from a viral crisis?

Posted on 14/02/2014 by Cole Lawson in Social media whatsnew

We all love these stories: frustrated consumer takes on corporate giant in a witty and creative way. However, if you are the company involved, funny consumer protests can represent a public relations and reputational nightmare.

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Cole Lawson wins 'best firm' honour at PRIA awards

Posted on 15/09/2013 by Cole Lawson in Cole Lawson Awards whatsnew

An innovative employee share scheme and a growing, global portfolio of corporate and industrial clients has seen Cole Lawson Communications named Queensland's PR Consultancy of the Year.

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Internship insights: Tali Scott, QUT

Posted on 11/03/2012 by Cole Lawson in Interns whatsnew

QUT PR student (and new Cole Lawson employee) Tali Scott prepared a video internship blog. To view the video click read more.

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Cole Lawson helps launch "Injex"

Posted on 7/02/2012 by Cole Lawson in Our clients whatsnew

Cole Lawson managed the national media launch of the new "Injex" product this week - a needle-free anaesthetic for dentists. Our team pitched the Injex story to a wide range of media and achieved significant national coverage.

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