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The Future Series: Social media signals the death of written content… or does it?

Posted on 9/08/2018 by SuperUser Account in Social media whatsnew whatsnews The Future Series written word

On National Book Lovers Day, we thought it would be a pertinent time to consider the future of the written word. Could books become something of a collector’s item, with rich hipsters stubbornly clutching the last copies of their dog-eared novels? Or will everyone grip onto our paper pals a little longer: savouring the physical act of leafing through pages and taking solace from our busy digital world?

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The Future Series: Artificial Intelligence from branding to boardroom and beyond

Posted on 2/08/2018 by SuperUser Account in whatsnew whatsnews customer AI Artificial Intelligence

In part two of our ‘The Future Series’ we’re keen to get to the heavy stuff already and contemplate what Artificial Intelligence (AI) will mean for your business. So, without further ado, let’s hop and skip down the Nano-chipped road to the future, and welcome AI as your new business branding buddy...

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The Future Series: Big data and consumers become BFFs

Posted on 26/07/2018 by SuperUser Account in whatsnew whatsnews customer bigdata

Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance...

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The 7 types of clients – and how to know what they want

Posted on 24/07/2018 by SuperUser Account in Our clients whatsnew whatsnews customer

What on earth did we do before data? Today, there are myriad different ways to gather and interpret customer data. Most major business decisions aren’t even considered before consulting this information. However, capturing this data can’t be done with a simple, ‘one-size-fits-all’ solution and in some situations, figuring out what your customers want can still be a guessing game...

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The ideal customer experience: why being genuine is the new black

Posted on 12/07/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer customer experience

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’...

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Your dope(amine) new social media strategy: how to get them hooked

Posted on 5/07/2018 by SuperUser Account in Social media whatsnew whatsnews Dopamine

Back when MySpace was the go-to social media site and Facebook was still in its early years, many questioned if social media was a trend with staying power. Fast forward a few decades and there are billions of daily users across too many social platforms to count...

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Say goodbye to mission statements and bring on the brand promise

Posted on 21/06/2018 by SuperUser Account in whatsnew whatsnews brand brand promise

We live in a world where every brand is struggling to get its message across. But take a moment to think of the most iconic brands you know, Coca Cola, Apple and BMW for example, do you know what their value proposition is? Do you know what they stand for? It’s highly likely you said yes...

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Learning from the best in the blood business

Posted on 14/06/2018 by SuperUser Account in whatsnew whatsnews customer activation energy #blooddonorday

If you’re finding it hard to get people to sign up for your service or buy your product, just imagine how hard it is to convince people to get pricked by a needle and drained of (some of) their blood. And convincing them to do it once isn’t enough – you have to convince them to keep coming back...

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Emotionally intelligent branding: three steps to better care for your customer

Posted on 7/06/2018 by SuperUser Account in whatsnew whatsnews pr customer base brand customer Emotional Branding

We see it all too often: loud, repetitive and information-packed advertising that essentially attempts to bully you into buying a product or service. The final result is ads that not only put your teeth on edge, but more importantly, simply don’t work...

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The three rules of prestige marketing – and how to use them to your advantage

Posted on 1/06/2018 by SuperUser Account in whatsnew whatsnews pr reputation customer prestige marketing

Prestige marketing is linked to the idea of prestige pricing, which relies on simple consumer psychology. Studies show that customers assume when a product comes at a high price, it is higher quality than cheaper alternatives: think Birkin bags and BMWs...

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