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Writing For Business Success

Writing for Business Success – it’s important to write well. 

We live in a time of tight sound bites, status updates and 140-character tweets. Organisations are anecdotally reporting a decline in the quality of written material being produced by their employees. Many are seeing declines in effective communication, persuasive material and professional outputs.

Potential leaders with less-developed business communication skills are being overlooked in favour of those who can communicate professionally.

We are offering an exclusive opportunity to develop and improve your professional writing skills with the best in the business:

- Cole Lawson’s managing director Margaret Lawson

- Prominent communication academic Associate Professor Bernard McKenna

Our approach is tried and tested and will ensure you are well-equipped to write professionally, no matter what the format or need. Our one-day workshop will help you write with authority and clarity.

The workshop will be tailored to the specific needs of the participants, with an analysis of your current writing completed prior to the course. All participants will also receive a complimentary copy of the reference book Corporate Communications: Effective Techniques for Business, containing examples and templates of reports, letters and proposals.

Our training includes:

  • Full-day training with our top business writing experts
  • One-on-one time with trainers during the day, who can give personalised tips and advice to answer your questions
  • Morning tea, lunch and afternoon tea
  • A take-home technical writing book containing examples and templates. 

Topics that will be covered include:

  • The most common writing mistakes
  • Grammar and punctuation rules to remember
  • Tips for improving your writing style and flow 
  • How to write a great report, letter, tender or submission
  • How to write and edit for a perfect finished product.

Course length:
1 day

Contact Us now to register your interest.

Dr Bernard McKenna


Dr Bernard McKenna is an Associate Professor at one of Queensland’s leading universities. His academic teaching background covers communication theory, corporate and scientific communication, political communication, organisational communication, and business ethics at graduate and undergraduate levels.

Bernard is also an active researcher with publications in national and international journals. His diverse research areas include technical, political, and managerial discourse; professional writing; and wisdom and knowledge management in the new economy. Prior to his appointment to his current position, Bernard spent nine years as a member of the Business Faculty at Queensland University of Technology. Bernard is an accomplished professional writing trainer, and has undertaken training for a range of mining, energy and engineering companies, and government departments.