About us
Cole Lawson is a business-class public relations firm, delivering award-winning corporate communications solutions for medium to large businesses and select not-for-profits across Australia and the Asia-Pacific. Since 2008, we have been helping boards, CEOs, and CMOs navigate growth, change, challenges, and opportunities with precision and impact.
Our expertise spans communication strategy, media relations and training, marketing communications, and reputational risk management. We empower clients to engage in meaningful, impactful conversations with the right audiences, at the right time, through the most effective channels.
Backed by a team of seasoned professional, including former journalists, brand managers, corporate communicators, and government executives, we bring a wealth of senior expertise and a deep understanding of the commercial value of strategic public relations to every partnership.
Services
Meet the team.
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Malcolm Cole
Managing Director
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Judith Silva
Group Account Director
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Allanah Muckert
Director
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Jackelyn Cross
Head of Operations
Studio Manager -
Belinda Affran
Senior Designer
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Natasha Exelby
Group Head of Media Engagement
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Tayla Harvery
Account Manager
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Ashley Lusk
Consultant
Meet our family.
Our integrated sister agencies create cutting-edge consumer
campaigns and trend-setting design and digital assets.
Imagine. Design. Build.
Amplify your brand.
Where impact meets creativity.
Brisbane’s premier lifestyle agency.
Awards
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Excellence in Measurement and Evaluation 2020 PRIA
rediATM
Qld Awards for Excellence: Experiential 2015 PRIA
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Integrated Marketing Communications 2020 GTA
PR Agency of the Year (QLD)
2013 GTA
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Financial Communications 2020 GTA
Patton's Butchers
Issues Management / Recovery Communications 2012 GTA
Corbett & Claude
2020 Experiential Marketing GTA
United Motorcycle Council of Qld
Qld Awards for Excellence: Public Affairs 2010 PRIA
Puma Energy
Community Relations 2018 GTA
Qld Meals on Wheels
Public Affairs 2009 GTA
Get in touch.
About the team.
Judith Silva
Judith is a seasoned professional with a wealth of experience at developing and executing multi-channel PR and marketing campaigns. She has worked with top organisations such as IKEA, TAFE Queensland and the Australian Trade and Investment Commission (Austrade) delivering full-funnel multi-channel campaigns that drive alignment and growth across the marketing ecosystem.
With a proven track record of success in both B2B and D2C marketing, she's the perfect choice for businesses looking to build brand engagement, develop user experience journey mapping, and create compelling content. With a Master of Business (Marketing), Judith is adept at scaling marketing strategies across Brand, Growth, Social and Lifecycle. As a member of the Public Relations Institute of Australia (PRIA), Judith has her finger on the pulse on the latest industry trends and practices.
Account Director (Group)
Jackelyn Cross
Jackelyn ‘Jack of all trades’ Cross joined the team in 2017 after six years working in property and studying education and video production at QUT. Jackelyn is responsible for web and EDM development, as well as day-to-day co-ordination of the team and production jobs.
A born creative, Jacks applies her unique imagination and quick wit to deliver clever slogans, campaign concepts and artwork ideas.
Head of Studio and Operations
Belinda Affran
Bel is an all-round creative player with over 15 years in the industry. With a passion for branding, she thrives in multi-disciplinary environments where she has the ability to work with like-minded clients and collaborators.
Bel loves to immerse herself in the hospitality industry and create a cohesive brand story from interior considerations to physical graphics, signage, menus and the digital experience.
Senior Graphic Designer
Tayla Harvey
Passionate about consumer marketing and media relations, Tayla is a multi-skilled operator in the field with a strong tenacity for empowering consumer brands across Brisbane. With a strong understanding of the hospitality and lifestyle communications landscape, Tayla has experience managing campaigns for brands including Spyre, Global Players Network, Accor, The Westin Hotel, and Domino’s.
Tayla holds a Dual-Degree Bachelor of Communications and Arts, majoring in Digital Media and English, with her industry exposure in journalism and public relations enabling her to efficiently decipher the media landscape and propel her clients into the spotlight successfully. Tackling each project head-on, she has an eye for creative direction, a love for writing, and a way of understanding clients and their pain points to uncover the best path forward for results.
Account Manager
Ashley Lusk
Ashley is an analytical thinker with a background in Philosophy, bringing a strategic approach to client liaison. Drawing on his experience in the government sector to deliver informed corporate communications.
Ashley carefully assesses tasks to identify potential issues early, ensuring that his work aligns with practical objectives and delivers meaningful results. With a versatile skill set spanning both creative and strategic domains, he connects effectively with clients, understanding their needs to drive successful outcomes.
Consultant
Malcolm Cole
Malcolm is the Managing Director of SAS Group and Cole Lawson Communications, bringing extensive expertise in and around political and public communications and advocacy. Highly regarded as one of Australia’s leading communications and public affairs consultants, Malcolm draws on a wealth of skills and experience gathered over an extensive career.
As a senior Ministerial Adviser to the Foreign Minister, Malcolm managed sensitive and complex communications issues on behalf of the Australian Government.
Malcolm’s deep and long-standing political connections in Queensland date back to his tenure as State Political Editor for the Courier Mail. His insights and relationships have guided clients to successful outcomes across a wide range of government projects. He is known for his calm and precise management of crises and complex issues.
Malcolm is actively involved on the board of a charitable organisation, a Justice of the Peace (Qualified) and holds a Bachelor of Arts (Journalism) from the University of Queensland, and a Masters of International Relations from Deakin University.
Managing Director
Allanah Muckert
Allanah’s career in strategic marketing and communications spans almost 2 decades. She has been responsible for developing and steering comprehensive marketing initiatives leading to sales and growth outcomes across multiple national and international companies. With a focus on brand marketing, client experience, digital and social transformation, Allanah has built and led high-performance teams in iconic marques, and played a key role in a handful of successful brand and product market launches in the Australian market.
Allanah has held leadership and executive positions in several companies across luxury retail and not-for-profit/association, consulted to start-ups and supported company founders in transitions to emerging brands. She is highly experienced in advising organisations on crafting, executing and maintaining market-leading strategic plans and campaigns and has a deep understanding of the media and communication landscapes.
Allanah holds a Bachelor of Laws and a Bachelor of Business (Marketing and Public Relations) from Queensland University of Technology.
Director
Natasha Exelby
Natasha is a communications and public affairs specialist. She is nationally renowned for her ability to generate positive publicity and mitigate unwanted media exposure across a wide range of industries, from elite sporting bodies to ASX listed companies.
Her media connections and acute capacity to read a news cycle are derived from 20 years as a journalist, radio host and television presenter, reporting across the globe on the biggest stories of her generation.
Two decades of working with people from all walks of life is what makes Natasha excel in stakeholder relations, conflict resolution and high pressure, time sensitive situations.
Natasha is a member of the highly prestigious CNN World Fellowship. She has been an anchor for a 24-hour global news network in Turkey, and a reporter and television host for a variety of news programs and entertainment shows on Network Ten, Channel 7 and ABC.
Natasha also worked as a Political Correspondent in the Canberra Press Gallery. She’s interviewed every Prime Minister since Bob Hawke and has forged strong relationships with politicians on all side of government.
Her specialty areas are media and presentation training, crisis management, crafting key messages and creating media exposure that truly penetrates.
Natasha also produces podcasts, documentaries and engaging video content for clients, utilising social media platforms and online streaming services.
Natasha obtained a double degree at the Queensland University of Technology. A Bachelor of Journalism and a Bachelor of Business majoring in Political Science and International Relations.
Group Head of Media Engagement