FAQs

  • Cole Lawson Communications offers a full suite of public relations and strategic communication services, including:

    • Public relations

    • Corporate communications

    • Campaign research and strategy

    • Financial and investor communications

    • Brand identity and storytelling strategy

    • Digital and social content creation

    • Media training

    • Issues and crisis management

    Our services help businesses build and protect their reputations while strengthening connection with key audiences.

  • We are headquartered in Brisbane, Queensland, Australia. We work with clients across Queensland, nationally, and internationally.

  • We support a wide range of industries such as:

    • Aviation

    • Aged care

    • Technology

    • Government

    • Resources and construction

    • Corporate and professional services

    • High-risk and heavily regulated sectors

    Our expertise in issues and crisis management and media relations makes us a trusted partner in industries where reputation is critical.

  • We help clients prepare for, navigate, and recover from crises with a structured approach:

    • Crisis preparedness: Risk assessments, scenario planning, and communication protocols

    • Media training: Spokesperson coaching for clear, confident messaging

    • Real-time response: Managing media and stakeholder engagement during crises

    • Reputation recovery: Pos-crisis analysis and rebuilding strategies

    A well-prepared strategy ensures swift, effective responses that protect your brand.

  • We use a mix of qualitative and quantitative metrics, including:

    • Audience engagement across traditional and digital channels

    • Brand sentiment and reputation shifts

    • Achievement of campaign objectives (e.g., event attendance, stakeholder sentiment, website traffic)

    Every campaign is tracked to measure impact and return on investment.

  • Public relations is a long-term investment, though some results such as media coverage can happen quickly. Changes in brand perception or stakeholder engagement typically take months. Timelines depends on factors such as:

    • The scope of the campaign

    • The communications channels used

    • The complexity of the project or issue

    We tailor strategies to achieve both short-term wins and long-term reputation growth.

  • Our pricing depends on the scope and complexity of each project. We typically work within these models:

    • Hourly rates based on the seniority and expertise of consultants

    • Monthly retainers for ongoing strategic support

    • Fixed project fees for defined deliverables

    For a customised quote, please contact us directly via email: info@colelawson.com.au or our contact form.

  • Yes. Cole Lawson Communications offers social media content planning, social media management, online reputation management, and other digital PR strategies as part of a comprehensive communications approach. These services can be tailored to ensure your brand’s message reaches the right audience across all channels.

  • It begins with a consultation where we discuss:

    1. Your business goals and communications challenges

    2. Your timeline and budget

    3. Any existing communications or marketing efforts

    Following this initial conversation, we develop a tailored strategy and proposal, while outlining indicative costs.

  • Yes. We showcase case studies that demonstrate our impact on brand awareness, stakeholder engagement, and crisis management. You can request specific examples or explore them on our website. Click here to view our portfolio.

  • Absolutely. We have experience coordinating complex PR campaigns across multiple regions, ensuring consistent yet locally relevant messaging. We collaborate with trusted partners and leverage our team’s expertise for seamless execution.

  • We track media coverage across print, online, and broadcast channels using industry-leading tools. Reporting includes:

    1. Coverage insights and sentiment analysis

    2. Key performance indicators such as audience reach, engagement

    3. Strategy refinements based on media trends and data

    4. Reporting frequency and detail are tailored to each client’s needs

    For more information or to discuss your PR needs, contact Cole Lawson via email: info@colelawson.com.au or our contact form.